Magic moments...

This morning on my way in to work I heard something on the radio that made me think. They were interviewing a guy who owns this company that works with you to plan the most amazing magic moment (whether it be proposing or valentine's day etc - you get the drift).

So this guy was saying his company works with you to create the most perfect moment which is so magical and is one of a kind. If its done once before, then its not going to be "your magic moment". One of them was a guy proposing to his girlfriend in a restaurant and all the people there breaking into perfect chorus singing "their song" (so basically everyone was there intentionally and not because they just walked in for a meal). Another proposal was in the Fox theater which was the venue and anyone who has been inside the theater can see how romantic the setting can be.

Quite innovative right - yet I wondered. When did creating a personal moment which is magical become something that needed to be planned ahead in advance with the help of people who are in the picture only because they can help "make the magic happen"? What happened to being impulsive and seizing the situation for what it is, doing something totally unexpected (without planning it to be unexpected by the other person of course). Why is so much importance paid to the setting/ambience/atmosphere when all that should matter is that the people involved want to be together and that it comes from the heart? Why cant it be impulsive? Why the need for everything to be "perfect"?